Matcha Michi is an Australian matcha brand centred on the idea that preparing matcha is more than a routine, it's a daily ritual. Working closely with founder Yi, we developed a brand identity that feels warm, approachable, and thoughtfully crafted, reflecting the calm and intentional nature of the matcha experience.

The identity is anchored by a distinctive brandmark inspired by the traditional matcha kit. Rather than relying on familiar visual cues within the category, we translated the ritual itself into a simple, memorable icon that celebrates the process of preparation. Paired with a playful visual language and inviting colour palette, the result is a brand that feels fresh, considered, and uniquely positioned within the growing matcha market.