Created By G partnered with Sometimes Studio to develop a cohesive brand identity and website that captured the heart of the business with clarity and intention. The vision was to create a brand that felt timeless, romantic, and personal,.

The identity combines an elegant editorial-inspired typeface with a bespoke brandmark that layers serif, script, and hand-drawn elements into a distinctive and recognisable mark. From there, we developed a complete visual system, including a comprehensive logo suite, typography, custom iconography, and a refined colour palette. The result is a thoughtfully crafted brand and digital experience that feels cohesive, elevated, and designed to grow with the business.