Sometimes Studio partnered with Jess and Jacquie to shape the visual identity for Alcheme, a skincare brand created for the next generation of beauty enthusiasts. Designed for the space between childhood and adolescence, the identity balances a sense of play with a refined edge, appealing to pre-teens while feeling aspirational enough to grow with them.

Our role encompassed the complete brand foundation, including strategy-led identity design, logos, typography, colour palette, creative direction, and initial packaging exploration. Every element was considered to create a cohesive and distinctive brand system that could confidently enter the market. The launch was brought to life through a social campaign by Saint Social Agency, with the final execution capturing the vision beautifully and elevating the brand beyond what we had imagined.